HOSHI NOODLES: Asian noodles are getting more popular in the U.S. Being able to cook noodles at home offers more options for meals. The target consumers of this product are busy young adults who constantly look for quick, easy and healthy fix for lunches and dinners.
DESIGN: The contrasting blue and orange color offers a vibrant, cheery and energetic look on the packaging, which coincides with the characteristic of the target customers.
